About Goat Tape

Back in 2011 we taped our hands for CrossFit® workouts with traditional athletic tape. Very quickly we realized that the tape did not stick, resulting in ripped hands and a bad grip. After testing athletic tapes on the market, we recognized the need for a tape that could endure abuse and withstand intensive workouts. So we created Goat Tape.

Goat Tape is created by athletes for athletes. It is crafted using an extra-strength adhesive specially formulated to withstand tough, sweaty environments. Goat Tape gives athletes the best grip. It enhances their game. And it allows gyms, companies and events the opportunity to advertise their own brand. Wearing Goat Tape’s distinctive logo sends an important message: athletes care about performance.

The Goat Keeps Giving

Athletes have a long tradition of helping others. They care about making the world a better place. We do too. Every week Goat Tape donates a goat to a family in need, through the charitable organization Mercy Corps (www.mercycorps.org). The nutritious milk from one goat changes the lives of families in some of the world's poorest regions. Goat Tape has partnered with Mercy Corp since 2011.

"With all the grandiose plans conceived to conquer poverty, sometimes all it takes to save a child is a goat." - CBS News.

The Team

George Kunhardt, CEO

As an avid CrossFitter and active athlete his entire life, George handles partnerships, media development, social media, athlete relations, and oversight on fulfillment, customer service, and manufacturing. Outside of Goat Tape, he is a producer at Kunhardt Films. He recently won a Primetime Emmy Award for his work on Jim: The James Foley Story (HBO, 2016) and has three News & Documentary Emmy Awards Nominations. Currently he is working on a documentary yet to be announced for HBO. When he isn't locked up in a dark room with 7 computers he is found doing his favorite CrossFit movement, Double Unders. George graduated in 2009 from Wheaton College in Massachusetts as the college’s first film major. He lives in Bedford, New York with his wife Jackie.


Teddy Kunhardt, President

Teddy has been an athlete all his life. He works closely with his brother George on the day-to-day operations at Goat Tape. He also serves as a producer at Kunhardt Films. Teddy graduated from Skidmore College in 2008. He and his wife Sarah live in Chappaqua NY, with their dogs Eleanor and Birdie. Teddy has won one Emmy Award for Jim: The James Foley Story and has been nominated for 3 News & Documentary Emmy Awards. Teddy is an avid ceramicist.





Logan Adler, Chief Financial Officer & Controller

Shortly after starting CrossFit in 2013, Logan became Goat Tape's accountant.  He is responsible for maintaining the books and records, establishing the policies and procedures, and overseeing the supply-chain and logistical activities of the business.

Prior to working at Goat Tape, Logan spent 5 years in public accounting, first at Marcum LLP in the SEC Client Services Group followed by PricewaterhouseCoopers LLP in the Entertainment, Media & Communications Assurance Services Group. In addition, Logan worked 3 years in internal audit at AIG in the Financial Management group. He graduated with a B.A. in Accounting from Hofstra University in 2008.

Logan currently works out at CrossFit Immortal in Pleasantville, NY and CrossFit Concrete Jungle in Manhattan. He and his wife Carina live in New York City.